Drevet, who used to be a television producer, began her retail career by co-founding Pixie Market, another downtown-cool, fashion-girl go-to, in 2006; in fact The Frankie Shop's flagship was Pixie Market's first home. 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As for how Drevet will manage the workload between a busy brick-and-mortar and an in-demand online store, she's quick to note that The Frankie Shop is very much attached to its New York-centric location. On The Frankie Shop's site, visitors can choose from under-the-radar international labels, such as Chakshyn from Kiev, Ukraine, and Copenhagen's Just Female; and popular minimalist-leaning brands like Rachel Comey, Rodebjer and LOQ. This was always our best advertising to promote the brand and elevate it to a certain level.". "It's not like before, when you need to buy six months in advance. "It kind of worked right away and matched with what people were looking for. These days, you can actually really feel what's going on in the air and what girls want to wear now." "It grew super quickly," she says. (This year Drevet also opened a pop-up shop in Paris with plans to extend its stay on Rue Saint-Claude long-term.) (Drevet solely works on The Frankie Shop; Pixie Market is now online-only and still managed by co-founder Magda Pietrobelli.) But there's no denying that The Frankie Shop's customer base reaches far beyond the Big Apple. The Frankie Shop The Frankie Shop Is Instagram's Favorite Label Read our exclusive interview with the founder ahead of the FW20 season. Sometimes it'll take an hour or two for the right post, or sometimes it doesn't. 8,477 Followers, 246 Following, 476 Posts - See Instagram photos and videos from Frankies Custom Shop (@_frankiescustomshop) Imported One Size Product Measurements: 22.5" Shoulder 42" … She began by following certain people whose style she admires. The platform is developing and testing new features for brand and retail accounts. "I don't want to make one better than the other," she says. © 2020 Breaking Media, Inc. All rights reserved. "The reception was very good when [The Frankie Shop] opened," says Drevet. It wasn't going-out pieces and frills, it was mostly about understated chic. Price point is important to Drevet, too, and she keeps a close eye on making sure the majority of her inventory spans between $60 and $200, along with a few items that go up to $400. Sign up for our daily newsletter and get us directly in your inbox. "It's about the quality and not how much you post [on Instagram]. Instagram also serves as a great resource for Drevet to find new additions to her store. The Frankie Shop's aesthetic, which Drevet describes as "a mix between what's trending and what you should have in your closet," also garnered global appeal through Instagram … It's easy. "People were like, 'Start it. The Frankie Shop is officially open for business online. 521 Followers, 3,418 Following, 492 Posts - See Instagram photos and videos from @frankieshop 602.5k Followers, 2,248 Following, 4,583 Posts - See Instagram photos and videos from Frankie (@thefrankieshop) As soon as The Frankie Shop went live online, the brand's pink faux fur coat and burgundy bag sold out "almost right away," followed by the beige turtleneck sweater and knit culottes, which sold out, were restocked this past weekend, and then sold out again. "We are lucky that we work with designers who are very reactive to the state of fashion," she says. The model and writer behind "Things I Would Buy If I Didn't Have to Pay Rent" discusses online stores, her favorite brands and why vintage shopping in New York is bullshit. Get ready to discover the most obscure, random — yet so very useful — items available online. Photo: Sarah Blais. +1 212-253-0953. ", The Frankie Shop's aesthetic, which Drevet describes as "a mix between what's trending and what you should have in your closet," also garnered global appeal through Instagram and its solid fan base of followers — more than 23K — and influencers. "But I wanted it to be right." For the past two years, The Frankie Shop been a one-stop-shop for a certain brand of stylish New York-dweller. +33 1 49 96 52 39 The Frankie Shop has perhaps become one of Instagram’s most loved labels, with the fashion elite frequently sporting the brand’s signature broad shoulder tees, boy-ish blazers and relaxed suits. For her, the wait was worth it. 100 Stanton Street New York, NY 10002 Tel. Everybody does it,'" says Drevet. We will notify you when this product becomes available. With mobile shopping, peer-to-peer e-commerce and influencer marketing continually on the rise, social commerce is finally becoming the next wave of retail. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Color: Bone/Denim Stripe Lightweight crisp cotton weave Striped print Oversized silhouette Can be styled as a shirt or dress Button front closure Pointed collar Double layer button cuffs Curved hem 100% Cotton Machine Wash Cold By The Frankie Shop. 2,130 Posts - See Instagram photos and videos from ‘frankieshop’ hashtag "The goal is to have them exactly the same." A look from The Frankie Shop's fall/winter 2016 lookbook. Black Friday and Cyber Monday turned out to be the biggest online sales days in history, and demand for The Frankie Shop to have its own online store has swelled since its owner Gaelle Drevet opened the shop's doors in the Lower East Side in 2014. While launching e-commerce during Thanksgiving weekend may sound ambitious, it was actually a logical and profitable business decision for buzzy New York-based retailer The Frankie Shop. Mon-Sat 12-8pm Sunday 12-7pm nystore@thefrankieshop.com 14 rue Saint Claude 75003 Paris Tel. Drevet has already shipped orders around the world, including to England, Austria, Singapore and "a crazy furry jacket" to Australia, where the summer season is just getting started. Want more Fashionista?