Experiential isn't just another marketing buzzword. Doing your research and coming up with an effective marketing strategy prior to picking your promotional tools will help you make better decisions and allow you to utilize them more successfully. Keywords are the most common words used by your customers when performing searches for products or events similar to your event.​ Understanding your customers and how they search is critical to getting found. #BookBonanza18 #Imgoing #Allthebooks #sendhelptocarryallthebooks #girlstrip #booknerdweekend #safehousedenver #bookwormbox #bookworm, Une publication partagée par Taylor Branch (@taylorbranch1) le 16 Juil. Experiential marketing, and by extension, events in general, give brands the opportunity to engage with their audiences on a much deeper, more personal level. Coachella’s website focuses on listing all of the entertainment and performers on the home page. This is great news for eventprofs because if anyone knows how to create an experience that leaves a lasting impression, you need look no further than the event industry. 2016 à 11 :38 PST. Want your event to be highly sought after? Of copper still gins and copper paraphernalia. This website gives you full access to scientific and medical events that are happening including information, images, maps and links to the sites. Hire an event planner. With special events, you have to reach farther and wider to build awareness. Twitter can be a fire hose of information. Here are some of the best opportunities you have for creating an event advertising strategy that adds value and inspires action. Counter-intuitively, make it difficult to get tickets! Look for ones that support you by adding images, video or other content to help demonstrate the theme of your event. Here are some examples of events that have earned great media. Lights...Camera...Action...we got the best gift through the post from @necbirmingham this week. You can also do this on your website and social media channels. 1. Going beyond standard print collateral with added value items, 6. #advertising #advertisingagency #advertisement #marketing #marketingtips #speciality #niche #nichemarket #customer #customers #addon #impulsebuy #impulsepurchase #focus #westcoast #california #outdoors #sportsman #fishing #fisherman #worms #bait #coffee, Une publication partagée par Lew Buckner (@lewsviews2u) le 16 Juil. This ad from Pandora uses stickers to allow potential customers to build their own bracelets. Make sure that your post is very visual as this leverages the strengths of Facebook to ensure better success. Coca-Cola’s #ShareACoke encouraged people to share a coke with someone they knew, even if they weren’t there. The right event promotion attracts the attention of the demographic and attendees you want for your event. To break through the noise, you've either got to be very loud or very different. What emoji would you use to describe the view at this poolside cocktail reception? This image conveys exactly what attendees can expect from the event, simple, concise, and visually appealing. This mini “personality test”, subtly played, had the potential to marry what the newspaper was really about with people who would benefit from it. Now I just need to get one for Christmas.... #hinthint #pandora #pretty #amazingadvertising, Une publication partagée par Emma Amlin (@emmaamlin) le 9 Déc. Large and in full, public view, billboards can be costly (particularly in prime positions such as this example). #SHMF Art by @mex_live . Nike Strike Night used an engaging activation to support the launch of Nike’s Hypervenom 3 football shoe. Always clearly state what you want your audience to do next. Focus on Your Guest to Make Them Feel Like You Are Talking to Them Specifically, Use some of the best tactics employed in great event marketing to make your event advertising hit the mark. When you juxtapose two words that don’t normally go together, it makes an impression. Potential attendees will self-identify that this is something they want in their life and seek it out at this event. 2017 à 1 :00 PDT. Dropbox uses gamification to encourage you to encourage your full utilization of their service and to have you engage with your friends and recommend the service. Once you know what your goals are, you can create campaigns that match your objectives. While Facebook is currently the most popular social media tool for event promotion, be sure to consider the possibilities with Instagram, Pinterest, Twitter and even LinkedIn.