People of all ages and backgrounds tune in to radios for their daily dose of entertainment and listening to music. With the larger screen experience, your brand has the possibility of catching the attention of a wider range of audiences in varying age groups. An element of distinctness is sure to give your brand an individual identity and help build a solid image for the brand. • Greater comprehension: Due to the lack of the reach and the accessibility to television, radio advertising has found greater outreach among rural as well as illiterate people. • As TV advertising stimulates eyes and ears simultaneously it becomes the most impactful form of advertising. • L- Band Promotion: In this format the advertisement usually appears like a static L-shaped ad starting from the left side of the screen. The affordability of the radio advertising rates also makes it a treasure among the radio advertising agencies and advertising agencies in general. These ads catch  viewer's complete attention. Television advertising is the most reliable and fruitful form of advertising since ages. Their sole attention to the screens ensures that any advertising initiative is bound to catch their fancy and their curiosity. The description of the brand is then played which distinctly mentions the features, the goals and the merits of the brand. Enter Cinema Spice's Advanced Education. RADIO ADVERTISING ©2020 The James Agency. Be it a student, a working class person or the top executive of a company, the medium of cinema bonds all people regardless of their class and background. Since Indians mostly bank on television for their entertainment, TV advertising is a trump card used by the advertising agencies and the companies at the opportune times. But broadly speaking, TV advertising is majorly popular among the urban parts or the cities and towns in the country. Internet radio too is one such space where you already know about the tastes of the audience and can identify which kind of radio advertising will suit your target audience the best. 1. The 24*7 broadcasting of the radio channels, the popularity and portability of the radio have made radio advertising a rage among radio advertising agencies. Other than creative scripting, coupling promotional activities with cinema advertising and multiplex advertising helps maximize the degree of awareness among people regarding the brand. Unlike YouTube, Facebook and Instagram, cinema advertising and multiplex advertising has an intrusive approach. At a low cost, the companies can advertise their brand to people across a city and even the whole country. For more information on cinema advertising contact us at business@myhoadings.com. Thus, with the proper show timings and the frequency of the radio channel, you can make the most out of radio advertising for your brand. Since the advent of Direct-To-Home satellite televisions, viewers have the power to select the channels of their choice. • Sell the merits of the brand rather than the image: More than the brand or the product image, people would obviously like to know more about the services or the merits of the brand. The brands that opt for television advertising create an impression of being premium brands as television advertising  is costlier than other advertising mediums. • Make a memorable and a catchy tagline: It is for no reason that the tagline of Amul is still an instant hit among people. They say 'old is gold' and this saying stands true for radio advertising. • Mobility: Transistors are extremely portable devices of entertainment and information. In conjunction with Mikey's YouTube channel we have hundreds of tutorials, plus some more advanced paid training, Contact Us Today! Thus, cinema advertising has only served to heighten the movie experience for people and has also enhanced its influence in the process. Multiplex advertising though has greater influences on the young people of the country. • Advertisers can target national, regional or local audience through one medium. A few of them are mentioned below: • A great voiceover: Since radio and radio advertising is all about listening, hiring a great voiceover artist for your brand’s ad is one thing that should be definitely considered. • Inescapable: Once the audience is seated in the theatre, they cannot skip the ad is being played on the large screen in front of them. Graphics along with content like headlines, weather updates or breaking news are available exclusively for one advertiser only. Since ages, radio advertising is performing the role of reaching the mass audience and both rural and urban regions of India without fail. At MyHoardings (Jugnoo Media Private Limited), interested people are offered ready and customizable branding options which are made to suit their needs and budget the best. • Ads can’t be skipped in a movie theatre. A well-crafted ad and a branding campaign is the key ingredient to a successful TV advertising gig. These radio ads are endorsements where the popular personas like film stars, cricketers, sports persons or VIPs advise the listeners to use the brand. This gives radio advertising quite a lot of potency as your ad will then play to both the rural and urban audiences and among people of varying age groups. Awesome packs at great prices! 4. • The entertaining factor: Lastly, as is listed above there are quite a few types of radio advertisements. Find domestic bliss with other decision makers. The fact that television sets are indispensable part of every home, the reach of this medium is unparallel. This helps you to plan your branding in an effective way, the way in which you will be able to reach to your desired audience and create a deeper impact among them. Most of the theaters are now well placed inside the malls usually on the topmost floor. People from 16-44 years of age are considered to be frequent visitors to these multiplexes to catch the latest releases and hence, have greater chances to come under the influence of cinema advertising. 3. Cinema Spice does sound as well. Thus, knowing your audience and studying the TRP and the demographics go a long way in determining the kind and the number of audiences watching TV at various times of the day. You can also write to us at business@myhoardings.com to have an elaborate discussion with one of our supervisors. Here at Cinema Spice, we LOVE after effects. ADVANCED EDUCATION. Undisruptive: Cinema advertising is most undisruptive form of advertising as the audience is relaxed, comfortably seated and in mood to get entertained at one closed space. Get people talking about your brand with relevant content that’s regularly scheduled. Advertising through any medium can be quite an elaborate and a hectic process and requires expertise at the higher level to spread the message of the brand through the country and  to gather the maximum outreach and Return On Investment (ROI). Dramatized commercials: This kind of radio advertising is usually accompanied by humor and a problem-solution approach. Studying the demographics is an important area that you should definitely concentrate on. The strip keep moving from left to right with the ads of the sponsored brand. In this particular case, the tagline of Amul evokes a special emotion from people that immediately connects them to the brand. There can be ample scope for increasing the effectiveness of radio advertising. • Cinema advertising has pan-India reach. Millions of Indians still sit in front of the TV every day to catch their daily soaps and sports matches. We have thus worked to devise the simplest and yet the latest technological advancements in the media branding options in the world of advertisement which feeds our motto of delivering the most professional and the best advertising solutions to your branding issues through great ideas and creative methods. For booking of ads during most popular shows of various radio station playing across major cities like Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Indore, Chandigarh etc. Here the main content is reduced in size to give more space to the brand ad. • Single screen advertising is cheaper than advertising in multiplex screens. Digital & traditional design, PR, social, web dev, & paid media. A researched survey of the demographics of listeners tuning in gives you a fair idea of the time slots where you would like to play your brand’s ad the maximum number of times. 50% of your project is 100% audio, so get some awesome sound effects! MyHoardings offer the best rates for radio advertising across India. Reacquaint with your audience. Dialogue commercials: These commercials feature a famous personality talking about the brand. In the Experiential Marketing domain we are one of the best Experiential Marketing Companies in India. 014 Digital Screen MyHoardings outdoor advertising agency caters to cinema advertising line no other. This is one of the prime reasons why Khushi Advertising is the most trusted cinema advertising agency by many corporates, retail clients & media agencies in India. The creative signature will render an identity to your business and help your customers relate to your brand in an elaborate and easy way. Morever, ads nowadays have taken a more creative and an emotive approach rather than being repetitive and boring and if not more, have become equally entertaining like the movies. The strength of the medium to reach masses makes it the most popular form of advertising. SAWA is the Global Cinema Advertising Association – We are the global trade body of Cinema Advertising Companies and Associated Companies that supply services to the Cinema Advertising Industry.