While once dominated by Gen-Z users, Millennials now make up a greater share of TikTok’s user base than ever before — making the platform a much more attractive proposition for advertisers. Your email address will not be published. who treats her Reels as an extension of her feed. If this concept sounds a little familiar, you’re right. Instagram Reels is available in 50 countries as of August 5, 2020. After recording a Reel, users can simply choose the audience they wish to share their Reel with. On top of selecting and adding music, there are a number of handy video editing tools to explore. 15 Mind Blowing Instagram Statistics You Don’t Know, How to Spot Fake Instagram Followers [Free Instagram Audit Tool & Fake Follower Check], Instagram Reels Statistics You Need to Know. Especially since Reels are pushed out on the Reels Explore Page, users who don’t follow you will see your content — this is huge! A post shared by Junesixtyfive | FASHION • OOTD (@junesixtyfive) on Jul 8, 2020 at 4:55am PDT. Keep in mind that when you share a Reel with original audio, your audio will be attributed to you and other users can create Reels with your audio by selecting. See how French influencer Noholita showcased and tagged jewelry company Jad & Va in her Reels. From July 12 through August 16, 2020, Instagram downloads increased only marginally, from 7 million downloads in the 30 days prior to the launch of Instagram Reels to 7.8 million downloads after the launch (Apptopia). New to Reels with only two videos, Jonak Paris, a french footwear company, uses Reels to showcase their new summer collection in a fun creative way. All your followers have to do is slide on over to the new Instagram Reels tab. But, as more Instagram users get on Reels and give their feedback, we can expect to see a number of Instagram Stories’ features released for Reels, like shoppable stickers and swipe-up links. But, as more Instagram users get on Reels and give their feedback, we can expect to see a number of Instagram Stories’ features released for Reels, like, Easily schedule photos, videos & carousel posts with a few clicks. Fashion brand Balmain focuses on what they know their audience wants and it works. They average more than 1.2 million views and get hundreds of thousands of likes on each Reel. Featured reels are a selection of public reels chosen by Instagram to help you discover original content we hope will entertain and inspire you.” And just like TikTok, if you find a song or audio clip you like, you can tap the music and select “Use Audio”. Users can also select music from a huge library or use their own audio. Multiple 15 seconds Reels can also be recorded at once and different effects can be added to each clip. Brazil’s Instagram users typically increase by 1% each month. When Instagram launched Instagram Stories in 2016, there were 150 million users. Here’s a really quick overview of how Instagram Reels works. , it’s that they like to march to the beat of their own drum. However, for Instagram influencers who already have a following on Instagram, Reels might be a better option than TikTok where it can be harder to gain and maintain traction. That means it’s just as likely that the Millennials, Gen Xers, and Xennials who’ve found a home on TikTok would head on over to Instagram Reels while Gen Z opts for another of the popular TikTok alternatives (or finds something entirely new). You can choose to use any previously saved filters or you can scroll to the end and tap “Browse Effects”. Instagram Reels is a nice addition to Instagram’s features and offers something slightly different from Stories since you can share your Reels with the entire Instagram community if you have a public account (whereas Instagram Stories are only available for your followers). Take a peek at the other videos using that audio and see what’s out there. Do you really want to put in that much effort on an entirely different platform while still having to maintain your Instagram presence? Makeup brand Sephora has been getting an average of 453,000 views on each of their Reels using makeup tutorials, product demos, and user-generated content. So, what will the Instagram Reels mean for brands and businesses on Instagram? Currently, the only analytics available for Reels are view count, likes, and comments. Reels, like TikTok, lets you record and edit 15-second videos, add sounds and effects, and then share the videos either with your followers or, if you have a public account, with the larger Instagram community via the Explore page. Unlike usual Instagram Stories, Reels can be shared in the Explore section and viewed by everyone on the platform. who already have a following on Instagram, Reels might be a better option than TikTok where it can be harder to gain and maintain traction. To add AR effects users can open Reels camera, click on effects and then AR effects. Timer and Countdown: Instagram Reels has a timer feature that lets you record your video clips hands-free. Toujours dans la démesure #fastandfood #foodporn #food #dessert #profiteroles #profiterole, A post shared by FASTANDFOOD (@fastandfood) on Jul 17, 2020 at 9:53am PDT. You can also use your own original audio by simply recording a reel with it. “We also realised that stories are not the only place where they wanted to share these videos as they wanted them to stick on for longer and be distributed beyond their followers,” he said in the video call. Just hoppin’ round Paris with my daily essential #summerinparis #pontalexanderiii #palaisroyale #louvre #eiffeltower, A post shared by My Paris Portraits (@myparisportraits) on Jul 30, 2020 at 11:25am PDT, “I’ve been sharing spots that I typically like to photograph — classic beautiful Paris scenery — and my engagement on Reels has been surprisingly high”. The option to trim and delete video clips, a video countdown timer, the option to adjust your video’s speed, and a library of video effects to choose from. Between October 2019 and November 2019 (when Cenas/Reels was released), however, Instagram users increased by 4.34%. #LVCruise Playing games at the #LouisVuitton studio. feature that helps you line up objects from a previous clip before recording your next clip. A post shared by Adam Mosseri (@mosseri) on Sep 9, 2020 at 2:11pm PDT. In their latest set of Reels, they’re showcasing the #LVCruise. As we’ve pointed out with the NBA, brands are already seeing increases in engagement from using the Reels feature, but there’s a severe lack of real numbers available. , effects, and speed controls than Instagram Stories. There will be no monetisation avenues for now. Courtesy of Instagram. But, even if you aren’t familiar with how any of those platforms work, it’s not hard to do. Your Reels will show up on users’ Explore pages and just like that, they’ll be able to tap the follow button right away. Reels is similar to TikTok and allows users to create 15 seconds video with popular songs, trends, or challenges.