Once work is underway, ask for feedback as you go. Schedule tasks by drag and dropping them onto the timeline. Post conversations to make announcements or start discussions. Click the Timeline tab at the top of your project to shift into Timeline View. Now, we’re launching something every month. Instead, create a project portfolio with all your product launch projects to see real-time progress, launch dates, and priority all in one place. Gather reviews from your beta testers: Add beta reviews to your landing page and seed throughout social media. Keep in mind that your online (consumers) first concern will always be whether your marketing helps them make informed decisions and choices. Create online small business advice platform. Make sure they are ready to sell. Every maze is based on highly accurate maps of some of the world’s most popular actual mazes. Drag and drop tasks on your calendar to change their due dates. Add sections to organize tasks in a list project. Now work can still start at the right time—without causing confusion, extra meetings, or a mad scramble when it’s too late. As an avid Youtube watcher, I have seen this timeline occur many times. ConvertKit helps creators like you take their projects from idea to reality. It’s important to share the results (wins, learnings, and opportunities) of the launch with your team. Teammates can view your My Tasks list to see what you’re up to. If you want your new product launch marketing campaign to succeed, you should start planning two to three months in advance (at least). Or, add columns to organize tasks in a boards project. Make your launch an event: Everything is more exciting when you take the time to promote it well. Having a solid process in place. Taking the time to produce a thorough recap and summary of results will provide important context and an analysis of the “why” behind your successes (and any shortcomings) so you can use these key learnings to improve your next launch. Go-to-market strategy: Compile all this information in one place for easy access. They can be used to map out deadlines on a quarterly, annual, or per-project basis. Get it out into the world today with a quick, customizable landing page. Special thanks to Success! Good communication is the unsung hero of a successful launch. Subtasks can contain all the same details as regular tasks. This site uses Akismet to reduce spam. Create tasks for all your launch activities in List View. Announce your launch: It’s time to start announcing your product to the public! Click the star button on the left of your project name to favorite it. These reviews will add to your social clout and brand authority and trust. Then you can sort your project by priority to see highest priority tasks at the top to make sure they’re on track. Here are our top five steps for creating a foolproof launch process that helps you bring products to market successfully—every single time. Check in with affiliates: Make sure your promoters have everything they need to spread the news about your product. However, the same cannot be said for your prospective markets and audience. During the first phase of your planning, beyond simply considering what your product is, think about how and where it fits on the ‘radar’ of your early adopter marketplace. This lack of context can significantly delay approvals and potentially derail your entire launch. You can also see your tasks on Timeline by custom field to help you better visualize plans and spot blockers based on color. Without any notice, no one is going to know what you’re talking about and they won’t care. Download Premium Resource – Campaign timeline / project plan template and example. Launch a product using RACE planning to structure your marketing activities. Pick your channels: Not every marketing and advertising channel will work for your launch, nor does it need to. To find out if what you want to create is something your customers need, you first have to know your customers. Every maze is based on highly accurate architectural drawings of some of the world’s most popular mazes. To understand progress towards a launch and gauge team bandwidth, marketing leads usually piece together information in meetings, emails, or spreadsheets, which can be time consuming and inaccurate. It is a constant cycle. Just remember to check it often. Then use the Workload tab to visualize the product marketing team’s capacity across launches based on tasks they’re already assigned in Asana. Before diving into how to plan a great product launch marketing campaign, download this marketing plan timeline template. Want to learn how to run your other marketing programs successfully? (Calculated by the average sale per customer x the average number of times a customer buys per year x the average retention time in months or years for a typical customer. If you spot timing conflicts, drag and drop tasks to reschedule them. Workload defaults to task count, but we know not all tasks are created equally. I think that this timeline can only apply to certain products or services. She is a part-time baker, dinner-party planner, and lover of good bourbon living the simple life in Nashville with her husband, Sean. You’ll get fewer questions about basic launch details and won’t have to manually update numerous places with the same info—talk about saving time. From the outset, your phased campaigns need to incorporate distinctive messages which help early adopters justify making a purchase - whilst at the same time empowering them to tell others just how brilliant your product is, and why they are proud to boast being amongst the first to own it. Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Use the Product Launch Checklist, the Launch Timeline and the Market Analysis slides to ensure a successful presentation. This timeline grants a organized analysis into what product management should be focused on attaining in terms of their product’s successful launching. You need a single source of truth for your launch that’s accessible and used by everyone—marketing, product, design, engineering, sales, customer support, and any other team involved in the launch. Enter the product launch timeline. After reading this it makes sense that you should do all those steps before launching a new product. But that can actually lead to more miscommunications and wasted time. Want to see how our customers manage product marketing launches?