| With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. This infographic also follows a flow from starting with the initial steps of developing a social strategy to ending with more complex and ongoing tasks, giving it some narrative structure. For example, Happify created an infographic on why exercise makes you happy. These can help form the basis of an infographic. Authority sites realize the benefits of infographics too. Not only will this engage them, it also makes them more likely to share your posts with their networks. Her short fiction has appeared in anthologies published by HarperCollins Publishers and Zubaan Books. What type of information should you share and what works best in an infographic format? In addition to publishing this infographic on their blog, they also submitted it to other authority sites including Egg Marketing PR, Venngage and Smart Insights. This could result in concept overload and your infographic could end up looking messy, not to mention difficult to read. Some of the readers are bound to show an interest in your product or service after seeing your infographic. Jacqueline Zote. White space is another crucial element in your infographic because you don’t want something that’s completely overloaded with graphics or cramped visual elements. The following infographic on strange dishes from history, for instance, only uses two typefaces that are both easy to read. According to PR Newswire, visual content is more engaging for readers and can have added benefits for search optimization as well. Marketing Plan Infographic - Market Research The samples you see on this page were designed in ConceptDraw DIAGRAM with help of design elements from the Marketing Infographics Solution libraries. Find & Download Free Graphic Resources for Marketing Infographic. If you’re looking to repurpose your own posts, look for content that can be easily summarized or illustrated. General practices for maximizing the search and social reach of infographics include a combination of correlating social media marketing and forum promotions. Uncover trends and actionable insights from social conversations to better inform marketing strategy. Your infographic should have a flow that takes readers through a coherent journey. Infographic marketing provides an opportunity for a company to present information in a dynamic, visual format that will stand out from the rest of its website and set it apart from competitors. According to Grace Briscoe, vp of Centro’s candidates and causes group, “With many Americans choosing to stay at home for safety reasons and with news media creating digital content waves around issues such as race relations, a recession and Covid-19, political operatives are grappling with an unwieldy mix of digital elements pivotal in swinging a vote.”. Content marketing continues to grow, and the creation of varying forms of content, including infographics, is becoming a marketing priority. Most effective infographics come with an in-depth article or blog post aimed at expanding on the information presented in the infographic. When an authority site decides to publish your infographic, it means they’re vouching for you, leading readers to see you as a thought leader in your industry. Whatever story you want to tell or whichever design you plan to use, it should follow a logical timeline so people can process the information in a way that makes sense. Think of a visual storyline that fits with the information you want to provide, and then develop a follow that makes the most sense. Besides using infographics to repurpose information from your old blog posts, you can also create original ones to: Now that you have a better understanding of how infographics can benefit you and what you can create, let’s take a look at the best practices you should follow for effective infographic marketing.