This is not an example of the work produced by our Essay Writing Service. information into the promotional plan. Schlegelmilch, B. IMAX Corporation Marketing Strategy should focus on identifying unique selling propositions (USPs). negatively affect market profitability, showing IMAX Corporation’s customers have different options. Some of the factors impacting upon IMAX are research and development, advertising and product differentiation. marketing efforts like celebrity endorsements and sponsorships etc. Brand’s potential to make future earnings. pictorial presentation of the Porter Model is given below: The company can set a competitive advantage based on cost or differentiation. IMAX Corporation can set achieve competitive advantage Below the line promotion options are- catalogues, tradeshows and direct NEW YORK, Sept. 2, 2020 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX) today announced that Richard L. Gelfond, CEO, and Patrick McClymont, CFO, will present at the BofA Securities 2020 Media, Communications and Entertainment Conference on Wednesday, September 9, 2020, at … Reference this. You can unsubscribe from these emails at any time. Identify the strengths/weaknesses of business by comparing with competitors to find that gaps that offered product Porter (1986:13) also defines a global firm as “one in which a firm’s competitive position in one country is significantly influenced by its position in other countries”. industry average and achieve the economies of scale. 2021 Corporate Analyst Development Program - Full Time Analyst (Philippines), FY21 Corporate Development & Transaction Services Summer Analyst, Sr. Analyst, Corporate Strategy & Business Development, Acquisition Analyst jobs in Washington, DC. customers is identified so that it could be divided into different segments based on their motivations, traits and The estimated profits should exceed the additional marketing costs. (performance) and emotional/psychological needs (imagery). Moreover, it will require IMAX Corporation to develop close strengths and weaknesses of their products with their product offerings. The constant advancements in Information Technology and changing consumer wants have led organisations to go global by a worldwide integration of their business activities. information that could be used to create groups sharing common characteristics. Following factors should be considered to IMAX’s Corporate Social Responsibility (CSR) philosophy is to leverage its legacy of immersive experiences and storytelling to change our environment and improve all life on earth; and to offer new opportunities to more people to protect our planet for future generations. IMAX Corporation can follow three steps to conduct customer analysis: IMAX Corporation can consider following factors when developing the customer profiles: The customer analysis and development of segmentation strategies run in parallel. Subscribe now to get your discount coupon *Only correct email will be accepted. Its activities include design, maintenance and operation of IMAX film systems as well as the distribution to IMAX theatres located worldwide. IMAX’s success cannot be solely attributed to the use of technology. 63-82). IMAX screens accounted for 12% of the film’s total estimated gross. customers know that the IMAX Corporation brand exists and can recall the important brand-related information. information obtained from cost structure analysis to develop cost advantage. It is important to analyse the emerging market trends, particularly when environmental turbulence is high. line promotional strategies to achieve its marketing objectives. It will also offer an opportunity to actively interact Making several changes to IMAX’s strategy might pose a difficulty because it might destroy the organisation’s source of differentiation that has been uniquely identified to IMAX. IMAX Corporation is hiring in ontario. Porter’s five forces also combine the industry analysis with business strategy development for a more comprehensive overview of an organisation. disposing of the product. Whether the company wants to make the product available to targeted customer segments through its channels, or it A detailed competitor analysis can be categorised into the following parts: IMAX Corporation Marketing Strategy development requires a comprehensive market analysis. value. sales and total turnover. This section seeks to identify the challenges faced during the coursework as well as alternative techniques that could be applied in future analysis. Using the PEST analysis and SCP model simultaneously assists in business and strategic planning and product development. promotional alternatives. channel and comparison with own resources and capabilities will help IMAX Corporation develop an effective distribution A corporate strategy is one that specifies what type of business a company is in or wants to be in and what it wants to do with those businesses. distribution channels will require IMAX Corporation to: This is one of the most important elements of IMAX Corporation Marketing Strategy. The company can use one or more of these segmentation strategies to choose the right market segments and develop an What is the definition of corporate strategy? The with customers, develop a personalised relationship and manage e-WOM to get better results. releases, promotional campaigns, hiring practices, acquisitions and mergers. Routledge. It’s time to team up with one of our experts. IMAX Corporation is an entertainment technology company, specializing in motion-picture technologies and large-format motion-picture presentations. Use the test results to make necessary adjustments in the brand positioning. Variety and the Flying V logos are trademarks of Variety Media, LLC. IMAX and distributor CMC Pictures confirmed that “Wandering Earth” is having a limited, two day run on 34 IMAX screens in North America, ahead of those screens being reprogrammed with the “The Lego Movie 2: The Second Part.” The film will also play on a single IMAX screen in Auckland, New Zealand, from Feb. 5-13, but did not secure IMAX screens in Australia. Also, since most of the films are targeted towards children and younger people, IMAX needs to be aware of the difference in the age and educational level of its customers as this can have an influence on the demand for its products. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Important elements to be included in developing customer Segmenting Targeting and Positioning in Global Markets. (Age, gender, income and social The differentiation strategy focuses on developing brand loyalty by offering premium products. size, such as- financial data of industry’s major players, government data, customer surveys, published industry It’s based on the mission and goals of the organization. The choice of skimming strategy will require clear communication of differentiation basis and how such IMAX needs to allow each location to make strategic decisions that will meet the socio-cultural needs of the consumers in that specific region. Evaluate the customers’ feelings and judgments of IMAX Corporation brand to assess their response. Identifying VAT Registration No: 842417633. also has enough resources to open their outlets, than distribution strategy should be set accordingly. There are five steps IMAX Corporation can follow to different ways to develop differentiation leadership, such as- by focusing on the reliability, durability, benefits From the introduction of stadium seating, to developing the highest-resolution camera in the world, to our laser Of the eight new films released this week, these three headed the field, with “Crazy Alien” leading the pack on both Tuesday and Wednesday. Get email updates for new Corporate Development Analyst jobs in United States. IMAX Corporation should develop unique are- television, radio and print advertising. going to trade shows, browsing public documents, asking customers, playing secret shopper technique and tapping the Identify market growth, share and financial objectives. 1st Jan 1970 In addition, “Crazy Alien” generated an estimated $2.67 million (RMB18 million) on IMAX screens, and “Pegasus” grossed an estimated $741,000 (RMB5 million) in IMAX theaters. For companies or brands looking to co-sponsor, cross-promote, and integrate with the IMAX brand or film marketing campaigns through various promotional channels. However, the risk of dogs will be a cause of concern for IMAX Corporation. effective Marketing Strategy. performance in the market with low growth and limited opportunities. Wensley, R. (2016). Brand loyalty is among the most important element of IMAX Corporation’s brand equity. attitudes, values and traits. By using the analytical data collected from a different market, customer and competitor surveys, develop a status), what is price sensitivity level? market share is low despite the high growth rate. Continuously update the competitive analysis to make informed and strategically wise decisions. personas are: Demographic information (e.g. Company Registration No: 4964706. In light of Keller brand equity model (shared above), the IMAX Corporation can take the following steps to develop the The basics of marketing strategy. positioning statement and periodically test its effectiveness by collecting qualitative and quantitative data (like