More than 10 movies get released each week on various genres, which gives brands a broad & varied spectrum of an audience to target. Most of these are not commercials with storylines or moving and talking characters that you’re accustomed to seeing, however. Movies seem bigger and better on a big screen. NEW BRUNSWICK, N.J. and MONTREAL, Feb. 4, 2020 /PRNewswire/ -- Engagement Labs Inc. (TSXV: EL) (the "Company") announced today the start of an innovative measurement system designed to measure consumer brand conversations resulting from in-theater advertising and promotion activities. Revenue sources of U.S. movie theaters 2010-2018 Cinema advertising revenue in the U.S. 2010-2021 Distribution of cinema advertising revenue in the U.S. 2019, by target For media inquiries please contact:Vanessa Lontoc / Ed Keller, CEOEngagement Labs[email protected] / [email protected], Cision Distribution 888-776-0942 Brand new … "Movie theaters provide a unique environment for brand managers to stimulate engagement with their brands. Measuring consumer conversations is important because of published evidence that 19% of consumer purchases can be attributable to conversations and recommendations between consumers. Impact of multiplex advertising in a focussed environment has 8 times greater impact on the audience than television suggestive of its mammoth power and effectiveness. A movie theater may be the only place where it's considered rude to talk over commercials. All Rights Reserved. The Disadvantages of Movie Theater Advertising. The audience is in a good mood, attention is readily available, and the opportunity for creativity is substantial," said Engagement Labs CEO Ed Keller. To learn more visit www.engagementlabs.com. Newsletters are a great way to communicate with viewers outside of the theater and can easily be added to your theater marketing strategy. By measuring the brand conversations, we can evaluate the effectiveness of our clients' marketing.". To maximize that advertising three movie chains, Regal, AMC and Cinemark formed National CineMedia, a joint venture where 50% of the company is publicly held and 50% is owned by the theaters. Cinema advertising has the lowest advert avoidance rate of all mediums. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. The TotalSocial® Measurement System Will Measure Uplift in Consumer Conversations Stimulated by in-Theater Advertising and Promotion. The initial client is a major beverage company that has signed for 14 months at a total contract value of CAD $105,600. The system also measures exposure to in-theater trailers, poster boards, concessions, and other types of in-theater marketing. Movie theater advertising refers to the ads that are played while an audience is waiting for a movie to start. Advantages & Disadvantages of Advertising in Cinemas. In-Theater TotalSocial® measures social data about everyday consumer brands and ties that data back to movie-theater chains they have recently patronized to watch first-run movies. Going to see a movie is a great way for an individual to spend his free time. If you sat in a movie theater before a movie has started, then there is a good chance that you have seen the advertisements run before the movie begins. Newsletters. from 8 AM - 9 PM ET, Copyright © 2020 PR Newswire Association LLC. Here are some movie theater marketing ideas that you can implement today to increase engagement and boost sales! "Movie theater marketing can be expected to generate buzz. To get viewers to sign up for your newsletters you have to offer something that they cannot get anywhere else. Movie theater … A, HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. The TotalSocial ® Measurement System Will Measure Uplift in Consumer Conversations Stimulated by in-Theater Advertising and ... Measure Marketing Effectiveness in Movie Theaters. About Engagement LabsEngagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.